What is a Marketing Strategy?
And why do I need one?
A marketing strategy is a comprehensive plan designed to achieve specific business goals through targeted marketing efforts. It outlines the tactics, channels, and initiatives that will be implemented to promote a business, product, or service, and it’s crucial to any business’ success because it ensures that resources are effectively allocated to reach the right audience at the right time.
A key element of a marketing strategy is a spreadsheet that clearly maps out the timeline, budget, commercial goals, and responsibilities. Here's how this can be structured:
Timeline
Break down the strategy into phases, with a start and end date for each task. This could range from research and planning to execution and analysis. This timeline ensures deadlines are met, and the strategy stays on track.
Budget Allocation
Detail the allocation of funds to different areas, such as digital marketing, social media campaigns, print media, events, or influencer partnerships. Monitoring spend versus performance is critical to optimize efforts and ROI.
Responsibilities
Assign tasks to team members or external partners. For example, a content strategist might handle social media content, while a paid media expert manages ad spend.
Commercial Goals
Set specific, measurable goals, such as increasing website traffic by 20%, gaining 1,000 new followers, or boosting sales by 15%. This helps track progress and stay aligned with the business's financial objectives.
Work Examples
Want us to get in touch?
Fill out the mini form here or the more comprehensive one on the contact page and we will review your information and reach out promptly to discuss tailored solutions that align with your objectives.
