SEO & Copywriting
Is your website content optimised to attract the right customers?
Search Engine Optimisation (SEO) and effective copywriting are essential for increasing a brand’s online visibility, driving organic traffic, and improving search engine rankings. By producing SEO-optimised content, businesses can connect with their target audience and improve website performance.
A well-planned SEO strategy ensures that your content not only attracts visitors but also converts them into customers. Here are four elements to include when writing effective SEO-optimised content:
Targeted Keywords
Identifying and incorporating relevant keywords is crucial to making your content discoverable in search engines. Use primary and secondary keywords naturally throughout your copy, including in the title, headers, and meta descriptions. This helps search engines understand your content and rank it for relevant searches.
Meta Descriptions
A well-crafted meta description not only includes your main keyword but also serves as a concise summary that encourages users to click on your content. A compelling meta description improves click-through rates, which can boost your page's visibility in search results.
Internal and External Links
Including internal links to other relevant pages on your site and external links to reputable sources improves your content’s credibility and helps with SEO. Internal linking encourages users to explore your site further, while external links signal to search engines that your content is well-researched.
Quality and Length of Content
Search engines value high-quality content that provides value to readers. Longer, informative content tends to rank better, but it must be engaging and well-organised. Make sure your content thoroughly addresses the topic while keeping it clear and easy to digest for your audience.
Work Examples
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