Photography and Content Creation
Maintaining your touchpoints with consistently engaging content means you need regular packs of content to upload to your channels. Sophie Middleton and Oliver Smith’s content and photography services ensure that brands maintain a cohesive, engaging presence across social media, providing content that works seamlessly for both organic posts and paid Meta ads.
By delivering cohesive, high-quality content, Sophie and Oliver help brands unify their marketing efforts across organic and paid social media, while extending the reach of campaigns into external channels for maximum impact.
Here are four reasons why regular, engaging content is essential for social media success, especially for paid ads:
Consistent Content:
Consistency is key to building a recognisable brand. Sophie and Oliver create content that works equally well for organic posts and paid Meta ads, ensuring that your audience experiences a cohesive message, no matter how they interact with your brand.
Boosting Engagement
Regular, eye-catching content encourages interaction, boosting both organic engagement and paid ad performance. Sophie and Oliver create stunning visuals and short videos that enhance your ads, driving better click-through rates and overall campaign success.
Content that = Sales
By focusing on uplifting themes and positive messaging, they harness the psychology of content to impact customer purchase decisions. This emotional connection fosters a sense of community and goodwill, encouraging audiences to engage with the brand and ultimately drive their purchasing behaviour.
Upcycling Performing Content
Their content isn't limited to social channels. Sophie and Oliver ensure the content they create can be repurposed for external channels, such as paid partnerships or media buys. This gives businesses the flexibility to use consistent visuals as part of a broader marketing campaign across multiple platforms.
Work Examples
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