This video showcases an exciting campaign at Barasti Beach Bar in collaboration with Bud Light, featuring a three-month-long summer initiative called the House of Whatever. Central to this brand activation was the element of surprise and delight, with guests having the chance to win incredible prizes every day. Sophie Middleton played a key role in supporting the execution of the project, which included a surprise gig from Craig David, adding an unforgettable touch to the festivities. This campaign transformed the beach bar into a vibrant hub for summer fun, inviting guests to embrace the lively atmosphere and creating lasting memories throughout the season.